I believe the best marketing starts with confident decisions.

Throughout my career I've worked with organisations across accountancy, healthcare, hospitality and entertainment, helping leaders build stronger brands, communicate more effectively and make marketing decisions that deliver meaningful commercial outcomes.

My approach combines strategic marketing, behavioural insight and independent challenge. Whether supporting a leadership team, reviewing strategy or exploring new opportunities for growth, my focus is always the same: helping businesses invest in the right things, ask better questions and build marketing that genuinely moves the organisation forward.

I'm particularly interested in working alongside business leaders as a trusted strategic partner: bringing an external perspective that helps create clarity, confidence and accountability in marketing decision-making.

Professionally, I currently lead marketing for a leading care group in the North of England, where I'm responsible for brand strategy, digital marketing and campaigns that support both occupancy and organisational reputation.